Marketplace Ai Enhancement

Wipfli already has a portfolio of proprietary Marketplace products — ERP connectors like InvoiceConnect, ExpenseConnect, and EMRConnect, plus industry-specific tools like PositivePay for fraud prevention, AssetEdge for fixed asset management, and Wipfli Connect CRM for real estate. These products sit inside client workflows and move data through critical business processes every day. But today they function as integration tools — they connect systems and move information. They don't analyze it, predict from it, or alert on it. That represents a significant untapped opportunity to add Ai-powered intelligence to products that already have distribution and client adoption.

This capability adds an Ai intelligence layer to existing Wipfli Marketplace products. InvoiceConnect gains anomaly detection that flags duplicate payments, unusual vendor patterns, and invoice fraud indicators before approval. EMRConnect adds claim denial prediction and coding optimization for healthcare clients. ExpenseConnect surfaces policy violations and spending pattern anomalies automatically. PositivePay evolves from rule-based to Ai-powered fraud detection. Each enhancement builds on a product clients already use — no new adoption curve, no new sales cycle, just more value from existing relationships. The Marketplace becomes a platform for Ai-powered industry intelligence, not just integration.